Pringle of Scotland - London Collections Men SS13

“Expect something more streamlined, less archive-oriented”

Despite a rich heritage in British and fashion history, design director Alistair Carr (like many of his predecessors) re-appropriated, adapted and developed Pringle of Scotland’s signature style to bring argyle prints and cashmere twinsets into the 21^st century.

As a predominantly tattooed cast of male models sauntered down a teal runway to the soulful sounds of Terence Trent D’Arby, it was clear that Carr had cleverly combined the ease and comfort of modern sportswear with the brand’s traditional British heritage and association with leisurely country pursuits - in hope of appealing to a younger, trendier (blatant East London) male community who have seemingly come to define what fashion is.

Initially, colour palettes remained mostly monotonous with faded whites infused with nautical indigo stripes on jackets and jumpers. Navies soon dominated on clean-cut blazers or in the form of irregular panels on steal grey tailored trousers.

However, despite a boring start, a burst of colour soon exploded onto the runway with burnt oranges, citrus yellows, clay reds and sky blues consuming looks from head to toe. Tailoring became unrestricting and more casual as utilitarian outerwear featured numerous pockets and buttons that transformed garments into functioning backpacks; here the union of sportswear with traditional country aesthetics was fully expressed.

Yet, despite a dramatic move into the present, there was a subtle nod to the past as the brand’s identifiable argyle print made a cheeky appearance on socks and jumpers, whilst the traditional oxford brogue was given a sporty makeover with white canvas and black platforms. Luxury materials, typical of Pringle, also resounded through the entire collection in the form of cashmere knits and a leather/denim combo on various lapel-less blazers and bombers.

The mix of sports/heritage worked in many cases, and adapted to the needs of the modern gentleman. However, some adaptations (such as the shoes) were too radical…innovation in moderation, please.