Thursday, 21 June 2012

Jonathan Saunders - London Collections Men SS13

Jonathan Saunders chose to exhibit his SS13 David Bowie inspired collection through live installation and rails in hope of giving his fan-base real brand experience.

A 70’s vibe expressed itself in a colour spectrum that ranged from rich teals on velvet to primary reds and yellows on tailored trousers and jumpers. A shade of brown, typical of the period, featured on shorts and shirts and were complimented with a deep emerald green (a powerful colour combination that has already been seen in H&M’s AW12 collection.)

Jersey T-shirts and suits were both decorated with thin pinstripes and circular geometric graphic prints, finished with iconic Bowie sunglasses to complete the look. Trench coats also featured (a good all-season garm) equipping the Saunder’s man with attire perfectly suited for London’s unpredictable weather.

I’m already anticipating this release. 


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