Thursday, 21 June 2012

Joseph Abboud - London Collections Men SS13

 “The whole thing started with two movies…”


Under the creative guidance of Bernardo Rojo, Joseph Abboud’s SS13 collection (like many others over the weekend) epitomized the hybridization of sport and formalwear. A mix that was born from the designer’s inspiration from two American movies from the same decade; The Sting and North Face. Whilst the former follows the cons of two dandyish grifters, the latter focuses on climbing the Eiger in Switzerland.

Classic tailoring was updated with modern materials to offer a relaxed, elegant and sporty aesthetic. Polo necks were worn beneath double-breasted blazers, whilst open-neck shirts were paired with ribbed v-neck jumpers; imbuing the collection with a preppy attitude. Highlights included glossy scarlet and black patent jackets with popped collars that provided a vivid injection of contemporary cool




                                                         

some photos of all London Collections:MenSS13 courtesy of fashion125






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