Ok... admittedly this is a little very overdue but because I'm crazy over the concept of this badboy pop-up mall and retail revolution I thought it deserved a post.
Placed smack bang in the middle of Shoreditch (East London) Boxpark couldn't be located in an area more suited to its innovative and casually cool ethos. Constructed out of stripped and refitted shipping containers to create 'box-shops', it forms a compact and easily navigable shopping centre which houses over 30 realistic brands that suit Shoreditch's trendy community, along with art galleries and cafes on the second floor with are perfect for a casual sunday hang-out.
I was there for the press launch of Boxfresh, but I made sure I had time to have a cheeky gander round the site. It was so refreshing to be at a shopping centre which avoided all the intensity, intrusiveness and attitude of other retail locations in London where it feels like you'll need 2 aspirin and a generously filled tumbler of whisky to calm you after your standard shopping trip. Instead, each intimate 'box-shop' encourages you to have a chilled-out look around in your own time – they feel more like personal storage units so you can really enjoy brand experience, which is lost in most other places.
Though it’s only a portable pop-up mall, with most stores having a 3 or 5-year lease, it's definitely a novel and innovative way to shop. Inherently moveable, let's hope they pop up in more places (epic fail of a joke? Sorry).
If you get a chance, then check it out...
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